![]() It’s critical, then, that businesses get their mobile game right and overhaul the shopping experience they provide for this mobile-friendly audience. Gen Z consumers are 2x more likely to shop on mobile devices than Millennials.Ĭoncerns like the safety of mobile transactions or the size of the screen don’t seem to plague this generation. This element of Generation Z statistics is a remarkable 22% increase over the 73% of teens who stated this in 2014/15. While the youngest Gen Z users might not be allowed to use smartphones of their own, members of this cohort do start using electronic devices earlier than previous generations. 95% of teens report they have a smartphone or access to one. These numbers vary substantially between men and women, though, with far more male members indulging in gaming and many more female Generation Z consumers spending time chatting and texting. 59% mostly use their devices to access entertainment, 58% to play games, 36% to do schoolwork, 28% to learn new things, and only 17% for shopping and browsing. This includes much of the time spent on social media. 73% of Gen Z-ers use their internet-connected devices primarily for texting and chatting. This fact not only influences how they obtain information and form opinions but also aspects like emotional well-being and the ability to stay unconnected. According to Generation Z statistics, screen time across multiple screens-smartphones, tablets, laptops, desktops, and TVs-is estimated at 8 hours. Gen Z-ers spend 8+ hours a day online.Īs digital natives, most of the Generation Z population spends at least one hour online every day. Members of this age group mostly use their devices to communicate with friends and family and for entertainment. The majority are spending their free time online and 66% report using more than one device connected to the internet at a time. The Gen Z population is highly connected. 74% of Gen Z-ers spend their free time online. Good company ratings and reviews make 62% of Gen Z feel confident to buy.43% of Gen Z-ers would participate in a product review.33% of Gen Z were persuaded to buy something after seeing it on social media.55% of Gen Z use their smartphones for 5 or more hours a day.31.8% of Gen Z-ers would like to receive emails from brands a couple of times a week.Over 32% of Gen Z transactions happen on a mobile device.95% of teens report they have a smartphone or access to one.Gen Z-ers spend 8+ hours a day online. ![]() Generation Z Statistics (Editor’s Choice) Read on to become more familiar with Gen Z’s internet and social media usage, as well as workplace expectations, consumer behavior, and just about anything that shapes up this powerful consumer group. As the following Generation Z statistics will show, both earning and dependent consumers from this generation have a significant influence on consumption patterns. ![]() ![]() Understanding the customer, therefore, is the key to running any successful enterprise and, after many years of studying how the tastes of Millennials influence overall consumer preferences, businesses are realizing that there’s a new sheriff in town. Businesses don’t operate in a vacuum, but in an ecosystem where customers are the most critical component. ![]()
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